Factory farming could not have grown to encompass 99% of all animal agriculture if consumers had been able to see what was happening behind closed doors and barbed wire fences. If secrecy has been the problem, information is the answer—reliable, responsible, easily-accessible, and up-to-the-minute information about how our food is produced.

At Farm Forward, we spend every day working toward changes that strike at the roots of factory farming. Turning farms into factories was a mistake. It was a recent mistake and, together, we can correct it. We are building BuyingPoultry.com because we want to make it easier for everyone in America to undermine factory farming every time they sit down to eat. We can’t do it without your support.